Thank you Bentzy - I am certain, you brought up the with absolutely seriousness.
But - news are not news, like in 40´s and 50´s. News are entertainment.
A team of reserchers and journalists are sitting and looking for what has happened, what is the trend (= what the folk wants today) and, what do we have unused material - and - unfortunately quite often - what they are ordered to write about. This can be a political or religious lobby giving the orders.
When news are mentioning a campaign launced by different authorities, it may be because of a politician, trying to make his way to senate by using anti-drug politic as his main issue, needs some back up.
It may be aswell, because of the entertainment value of the news matches with something recently happened, a drug bust, a debate on net, serie of newspaper articles etc.
Authorities / LE is working - in most of the countries on this planet - 24/7 to prevent us for beeing capable of purchasing our - both legal and illegal - drugs.
And, they do NOT give a public alert, when they are starting a campaign or going to action.
Most likely nothing at all (new) is going on, when TV-news are mentioning that kind of thing.
They know, that maybe 2.58% of otherwise potencial internet buyers of drugs will get scared and do NOT order...
My 2cts after couple of decades daily work with public media.
Cheers - TioMalo